Google launched a brand new digital funds service known as Tez in India. Based on Unified Payments Interface, Google Tez provides a quite simple and quick strategy to ship and obtain funds. With the Tez app, Google is attempting to make the most of the digital funds growth in India.
However, there are a variety of hurdles in Google Tez’s path at launch. There are a number of in style and extra function wealthy digital funds apps and providers on the market. Paytm is amongst the oldest of those apps, having arrange itself years in the past and shoring up a good sized userbase. Relatively new entrants like BHIM and PhonePe have fared significantly effectively, too.
In this put up as we speak, we check out how Google Tez fares towards the likes of Paytm, PhonePe, BHIM and Android Pay.
Google Tez vs Paytm
Paytm is without doubt one of the hottest cell wallets in India, having established itself as a dependable and but comparatively conservative service over the previous few years. Owned by One97 Communications, Paytm has gone from providing cell recharges to organising a good sized ecommerce retailer.
Most lately, Paytm acquired a license to function as a Payments Bank as effectively, permitting its clients to save lots of up cash in a digital financial savings account.
For essentially the most half, Paytm and Google Tez are aimed toward two utterly completely different units of use-cases. While Paytm is a recharge-cum-ecommerce portal, it additionally has a cell pockets and a Payments Bank service. Paytm does mean you can use your present UPI VPAs (instance@upi) to make funds, slightly it use debit and bank cards, in addition to internet banking as fee modes.
With Google Tez, all of your receipts and funds are routed by way of UPI. Tez can be a mobile-only service, out there on each Android and iOS gadgets. Paytm, alternatively, can be utilized on the desktop as effectively.
Google Tez vs PhonePe
PhonePe is one other in style funds app in India, attracting customers with an excellent trying interface and a slew of cashback provides. It does share a variety of options with Paytm. However, in contrast to Paytm, it provides native UPI integration along with a cell pockets.
With PhonePe, customers get to customise their UPI VPAs, with a @ybl suffix. The PhonePe app is made by Flipkart, and is supported by Yes Bank. While you may customise your VPA to your liking in PhonePe, in Tez you may solely select from one of many three suffixes.
Apart from customizable VPAs, a great interface and cell pockets, PhonePe additionally allows you to ship and obtain cash to/from financial institution accounts, switch cash to considered one of your individual financial institution accounts and make recharges and invoice funds.
Google Tez, alternatively, continues to be in its nascent levels, so it’s not a shock that its feature-set continues to be very rudimentary.
Google Tez vs BHIM
Google Tez versus BHIM is a extra direct comparability, as each the apps provides an identical set of providers. However, whenever you dig additional, you can find that Google Tez is already a greater service when in comparison with BHIM.
Google Tez not solely allows you to ship/obtain cash like Bhim, it additionally provides a a lot better person interface. The Cash Mode is a good addition as effectively, permitting you to switch cash to Tez customers close by with out revealing your private data. Additionally, Google Tez additionally comes with some attention-grabbing provides, giving customers a cashback of Rs. 51 on each profitable referral.
Google Tez vs Android Pay
Android Pay by no means made its strategy to India, and after the launch of Google Tez, it appears like Google customers should wait some time earlier than Android Pay is launched right here. Google Tez leverages on the Unified Payments Interface’s rising reputation in India. Android Pay, alternatively, requires smartphones with NFC and appropriate point-of-sales gadgets.
Android Pay, in contrast to all different fee providers talked about right here, is a contactless funds service that depends on NFC to make funds. To use Android Pay, you’ll have to hyperlink a card from a supported financial institution and make fee at a supported level of gross sales terminal. The logistics required for such a service want a great quantity of funding from all events concerned – the shopper (utilizing a telephone with NFC), the seller (utilizing a appropriate level of gross sales terminal) and the banks (for guaranteeing compatibility with this funds system).
Google Tez, alternatively, makes use of an already-established UPI infrastructure and requires solely an Android or iOS gadget and a working web connection. Once you hyperlink your checking account with Google Tez, you can also make funds by merely getting into the receiver’s UPI handle or their checking account quantity. It’s not so simple as the contactless system that’s utilized in Android Pay, however it’s cheaper as compared.
All in all, Google Tez is a good providing from Google, particularly for a model 1 product. With the rising reputation of digital funds in India, and with the federal government pushing UPI and digital transactions closely, the time is correct for corporations like Google to push their fee providers. While Google might not have been the primary firm to supply a digital funds service, the Tez app is an efficient step in the best route.
With that mentioned, it is probably not a simple trip for Tez in India, particularly when you think about the truth that there are a number of in style rivals available in the market already. Services like Paytm, PhonePe are effectively established and in style, and with banks providing their very own UPI apps, it is a pretty crowded market. Will Google Tez nonetheless handle to achieve success? Only time will inform.